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What I Do

SEO and AI search consulting for growing brands.

Most of my work is with e-commerce and product-driven brands, but the fundamentals travel. Here’s what I can help with, whether you’re a brand or an agency, and what working with me usually looks like.

Services

What I actually help with.

Technical SEO

Making sure search engines and AI assistants can reach, read, and make sense of your site. Page speed, site architecture, content that actually renders for crawlers — this is the work that gates the rest.

On-Page SEO

Title tags, headings, internal linking, schema markup — the per-page work that tells search engines and AI systems what your content is about. It’s SEO 101, and it’s still where a lot of sites end up losing ground.

Content & Structure

Content matched to what your customers search for in the wild, organized so people and machines can both follow it. Sometimes that means writing something new. Often it means restructuring what you already have: clear headings, self-contained passages, plain facts and defensible claims.

AI Search Visibility

It starts with what we control directly: product data, structured markup, content engineered for retrieval and citation. The harder part is everything we don’t own: press coverage, customer reviews, mentions on the sites these systems already trust.

Conversion & UX

Some of the biggest conversion hurdles are pretty easy to diagnose and fix: multi-step checkouts that could be one, required form fields nobody needs to fill in, call-to-action buttons that might as well be wearing camouflage. This part makes it easier for the people who are already sold on your product to go ahead and buy it.

Analytics & Measurement

Getting your measurement wired up properly: GA4 configuration, tag management, event and conversion tracking, attribution modeling, KPI definition. It’s also getting your platforms talking to each other (HubSpot, CallRail, whatever else) so you’re not logging into a half-dozen different portals to figure out what’s going on.

Local Search

Comes with the territory if you’ve got a physical storefront alongside the online store: Google Business Profile, customer reviews, and making sure your name, address, and phone number agree everywhere they appear.

The old citation-building grind matters less than it used to, but consistent business data matters more than ever, because it’s how these systems work out that all those scattered mentions are the same company.

Common Situations

Sound like you?

You didn’t wake up this morning and think, “I need some technical SEO!” If you’re here, you probably have a tangible problem that needs a solution. Some common scenarios I help with:

You sell good products and nobody can find them

You’ve got a Shopify or BigCommerce store, a well-defined brand identity, and products that can hold their own against the competition. So why aren’t your products showing up when people search your category?

Some questions I’d start with
  • Do your feed data and on-page data agree?
  • Does your product copy answer real buyer questions?
  • Are your collection pages well-organized and distinct?
  • Is your internal linking surfacing the important pages?
Your organic traffic fell off a cliff and nobody can tell you why

Sessions dropped, nobody changed anything obvious, and the explanations are either “it’s AI Overviews” or “it’s a Google core update.” Sometimes you’re really at the mercy of Google’s whims. More often, something on the site explains it, and it’s fixable. Which one are we dealing with?

Some questions I’d start with
  • Any security warnings, manual penalties, or server issues?
  • Recent changes to templates, site structure, or tagging?
  • Has AI absorbed the questions you used to answer?
  • Are competitors covering ground you haven’t?
You’re moving the site and don’t want to blow up what’s working

A replatform, a domain change, a redesign that touches every URL. Plenty of these go perfectly well. The ones that don’t usually went wrong months before launch, because SEO wasn’t in the room when the planning started. What all has to survive the move?

Some questions I’d start with
  • Which pages currently drive traffic and revenue?
  • Is every old URL mapped to a new, real destination?
  • Will your content render well in the new templates?
  • Does the staging site match what’ll actually go live?
You rank fine on Google and you’re invisible in AI answers

Your organic presence is solid, but ask ChatGPT or Gemini for a recommendation in your category and your competitor turns up instead. Some of this is technical and fixable on your own site. The rest depends on off-site brand recognition and customer reputation — the long game, and there are no shortcuts. How do we close the gaps?

Some questions I’d start with
  • Can machines read your product and entity data?
  • Is your content written to be quoted, not just skimmed?
  • Do reviews and mentions exist where these systems look?
  • Are your claims specific enough to be repeated?
Your dashboards disagree and you’ve stopped trusting them

A half-dozen tools that don’t all connect, tracking tags that haven’t been updated since before the pandemic, dashboards full of data but no story. If you’re making decisions on numbers you don’t fully trust or understand, you can spend a year optimizing the wrong thing before you know it. What numbers can we rely on?

Some questions I’d start with
  • Is your conversion data accurate?
  • Can you follow a customer from first touch to sale?
  • Do your platforms agree on what counts as a lead?
  • Has anyone agreed what actually needs reporting?

How Engagements Work

A few ways in.
Ongoing partnership

A monthly retainer with a scope we set upfront and revisit as we go. Some months go heavier on execution, others are mostly analysis and planning. I’ll adapt to what your site needs, instead of committing to a fixed menu of deliverables.

We’ll work out terms that make sense for you. No long contracts — this work takes a while to pay off, but that’s an argument for patience, not an excuse to lock you in.

Start with an audit

Often the best first step. A defined deliverable with clear goals: I dig into your site, check out your online footprint, and get a read on what’s working, what’s limiting you, and what I’d do about it. You get a detailed deck with supporting documentation and tracking sheets.

Plenty of engagements start here and turn into something ongoing. Plenty don’t, and that’s cool, too. You keep the findings either way.

Defined projects

Some work has a natural endpoint. A migration or replatform where the SEO has to survive the move. A traffic drop nobody’s been able to explain. Troubleshooting those too-big-to-be-real gaps between your data platforms.

That kind of thing works better as a fixed-scope project than an open-ended retainer. Often it turns into something ongoing once the immediate problem is handled, but it doesn’t have to.

One thing worth knowing about audits: There’s a real difference between a “cold” audit — where I’m working from the outside with public data — and one where I have access to your analytics and Search Console. Cold gets you a solid directional read. With access to your internal data, I can tie recommendations to what’s actually driving traffic and revenue, which is a much more useful document.

The Practical Stuff

How it actually runs.
Meetings & Communication
Every other week, usually. Weekly meetings tend to be more often than there’s news for, though it makes sense early on while we’re getting oriented.Between calls, we’ll coordinate however’s easiest for you: email, Slack, Teams. And if something important comes up, you’ll hear it from me at the time, not on the next scheduled call.
Reporting
A written summary each month plus a walkthrough on the call: what moved, what didn’t, and what changes as a result.The reporting itself depends on what you’ve already got. If you already have robust dashboards you’re happy with, I’ll work from those. If you’re working off default GA4 reports with no clear view of organic and AI-driven traffic, we can build something that fills the gap (a Looker Studio dashboard or similar). Got other tools like Semrush? We can pull those into the same view.
What I’ll need from you
The easy part first: GA4, Search Console, Tag Manager, the CMS, and whatever SEO tools you’re already paying for. Granting access is usually a five-minute job on your end.The more useful stuff takes more effort. I’ll want to review your server logs, since that’s where the direct evidence of organic and AI visibility will surface. I’ll also want to see your sales call transcripts, support tickets, and other customer-facing data: that’s where we’ll find the specific questions people are asking and your site isn’t answering (often phrased nothing like the keyword research). None of that’s essential to get started, but the more we get, the more informed the strategy.
Who does the work
Me. There’s no team behind me and nothing gets outsourced or handed to a junior. I prefer to do the thing.When something falls outside what I do well — paid search at scale, heavy dev work, design, deeper analytics engineering — I’ll say so, and I can point you to people I trust.
Tools & AI
I use AI tools all the time, like most of the marketing world. We all know to be careful with the outputs, but equally important is knowing what shouldn’t go into them: your analytics exports, revenue figures, and anything under NDA don’t get pasted into a public chatbot.And I get that this stuff isn’t for everyone. I’ll work within any AI workflows or house rules you’ve already set up, even if that means “don’t use AI.”

For Agencies

White-label welcome.

I also work behind the scenes with agencies and studios that don’t have a full-blown SEO service. You keep the client relationship, I bring the strategy and do the work, and it all stays under your banner. No poaching, no surprises, and I’ll work according to your processes and reporting.

For agencies that specialize in another channel or discipline — paid search, dev/design, social — white-labeled SEO can be a great way to diversify your own offering. Let’s team up!

Let’s Talk

Start a conversation.

Tell me what you’re working on, whether you’re a brand looking for more sales or more leads, or you’re an agency that needs an SEO partner. We’ll take 15 minutes (more if needed) to talk about your situation, ask some questions, and figure out if there’s a good fit.

If it seems like a fit, I’ll follow up with what I’d plan to do and what it would cost. If I don’t think I’m the right person for the job, or if you’re better off focusing on other channels right now, I’ll say so.

Get a free consultation.

I usually respond within a day, and I’ll never spam your inbox.

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Want to add anything? Just reply straight to hello@danciardi.com.

Cheers,
Dan